The Merchants of Cool
“Frontline correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in ‘The … all » Merchants of Cool.’ Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today’s teens, as each looks to the other for their identity.”